Kearney Tackles Cancer

Kearney Tackles Cancer was founded in 2009. It aims to raise money for those struggling financially while fighting breast cancer and promote awareness of the disease. Kearney Tackles Cancer was created by a nurse from the Good Samaritan Hospital and a teacher at Kearney High in Kearney, NE. They then picked four students to help develop and spread awareness. From there, Kearney Tackles Cancer came to life.

What’s The Problem?

Kearney Tackles Cancer is creating a promotional campaign for the annual Kearney High Pink Out football game, which will be held on October 20^th at Foster Field. Promoting the Kearney High Football team and incorporating Kearney Tackles Cancer is crucial in this Design for Good. The football game will raise awareness and help raise money for the foundation.

My Ideas and Brand Guide to Follow

Promotional Campaign Pieces to Create:

Poster

Create a poster to encourage people to support the PINK OUT game at Foster Field.

Flyer

Create a flyer that promotes the game using eye-catching photos and typography.

Logo

Create a new identity that scales well and still captures the meaning behind Kearney Tackles Cancer.

Apparel

Create a PINK OUT shirt for people to pre-order or buy at the game. All purchases will go towards the foundation.

Brand Colors

#F2F2F2

White

#F6E5DD

Cream

#ED3184

Dusty Pink

#9E6489

Mauve

#A80E69

Cream

#ED3184

Black

Typography & What They are Used For

It CfranklinGothic LT Pro

Used for Sub Headings and body copy.

Anton Regular

Used for Headings

Logo

Logo Rules

It can be used in any brand color without the “Ash & Ash” and “Lincoln, NE”.

Kearney Tackles Cancer