Meet Bia
Bia is the only women’s gym opening in Kearney, NE. Bia’s mission is for women to have a place that empowers them to feel special and cared for while also pushing themselves to improve physically and mentally. Bia is creating a promotional campaign that will embrace the overall feeling of women’s empowerment.
My Ideas and Brand Guide to Follow
Promotional Campaign Pieces to Create:
Posters
Create a poster to encourage people to support the PINK OUT game at Foster Field.
Apparel
Create a PINK OUT shirt for people to pre-order or buy at the game. All purchases will go towards the foundation.
Logo
Create a new identity that scales well and still captures the meaning behind Mckenna’s Rae of Hope.
Flyer
Create a flyer that promotes the game using eye-catching photos and typography.
Brand Colors:
#F7F7F7
White
#111111
Black
#A1CD3A
Lime Green
Typography & What They are Used For
Din Condensed
Used for Headings, Subheadings, and call-to-action text.
Acumin Pro ExtraCondensed
Used for Headings, Subheadings, and call-to-action text.
Proxima Nova
Used for body text
Logo
Logo Rules
Used in every brand color
Project Pieces
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