Ash & Ash
Ash and Ash is a local boutique located in Lincoln, Nebraska. Its mission is to ensure that young adult females feel confident and comfortable in their clothing. Ash & Ash has many different styles to express anyone’s personality!
What’s The Problem?
Ash & Ash has decided that it is time to upgrade their online store. They want to ensure their website is efficient and promotional while being cute and aesthetic! They also want a new identity. They want something that will be easier to put on clothing and more accessible to scale.
My Ideas and Brand Guide to Follow
Promotional Campaign Pieces to Create:
Website Design
Create a poster to encourage people to support the PINK OUT game at Foster Field.
Mobile App
Create a PINK OUT shirt for people to pre-order or buy at the game. All purchases will go towards the foundation.
Logo
Create a new identity that scales well and still captures the meaning behind Mckenna’s Rae of Hope.
Brand Colors
#F5F5F5
White
#F6E5DD
Cream
#DC8686
Dusty Pink
#2E1C06
Brown
Typography & What They are Used For
Rafaella
Used for Headings.
Raleway
Subheadings, call-to-action, and body text.
Logo
Logo Rules
It can be used in any brand color without the “Ash & Ash” and “Lincoln, NE”.
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