Juicy Stack
Juicy Stack will open in March 2025. They want to create an illustrative, retro, fun, and inviting brand and be seen as a different and enjoyable environment. I will create a logo, menu burger wrapper, carton for their fries, and an indoor component for their business.
My Ideas and Brand Guide to Follow
Promotional Campaign Pieces to Create:
Menu
Create a poster to encourage people to support the PINK OUT game at Foster Field.
Burger Box
Create a PINK OUT shirt for people to pre-order or buy at the game. All purchases will go towards the foundation.
Fry Box
Create a new identity that scales well and still captures the meaning behind Mckenna’s Rae of Hope.
Brand Colors
#EDE3D9
Off White
#FAB326
Yellow
#FF5700
Orange
#4CBCCF
Sky Blue
#810G02
Maroon
Typography & What They are Used For
Selfie Neue Round
Used for Headings and Subheadings.
Margot
Used for Headings, Subheadings, and call-to-action text.
Gibson
Used for body text
Logo
Logo Rules
Used in every brand color
Project Pieces
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